3 reasons why creative entrepreneurs own the future.
1.) Entrepreneurs Get More Done with Less.
And, usually, a *lot* more, with much less. More what? More innovation, more efficiency, more customer delight. More CHANGE.
Less what? Rules, norms, money, supporters, staff, time…you get the idea.
Creative entrepreneurs in all fields – music, education, design, film, digital tech, biosciences — must be scrappy to succeed. Why? Because they don’t have an infrastructure supporting them – or tying them down. Sometimes that scrappiness
2.) Entrepreneurs don’t do it like everybody else.
Because most human beings are drawn to what others have socially validated. Even if those others are idiotic. Or we have never met them! It’s why brands are a big deal. Social proof. So, entrepreneurs, who, by definition, are doing something new and different, face the uphill battle of being different in a world where most people are NOT drawn to that which is new, different, and therefore riskier than that which is known and reliable. The risks and benefits of something new are unproven, unknown. So, footwear startups battle it out with Nike, indie musicians flock to online platforms like http://www.bandsintown.com/home, and fashion entrepreneurs are desperate to compete on “Project Runway” and the like. Social validation – if they merit being on tv their stuff must be great, right?
Back to my point. Entrepreneurs have a lot to overcome as they are getting started out: unproven technologies, no customers, little leverage, less money.
3.) Creative entrepreneurs see the future, build the future.
When we were kids and Star Wars was on the big screen (yes, that ages me) the idea that robots would become a part of our daily lives seemed far fetched. Heck, even the idea that friendly computers would become a part of the family was science fiction nonsense in 1977 – to most of us. But not to the creative entrepreneurs whose passion was robotics and computing. Helen Greiner, founder of iRobot was a passionate roboticist from an early age. She fell in love with robots when she saw Star Wars at age 11. QUOTE The characters and images George Lucas brought Helen via the big screen inspired her to imagine a future in which robots could perform both mundane and meaningful activities alongside humans. Ms. Greiner believes passionately in the benefits robots bring human societies. (I’m not sure I share that viewpoint entirely, but that’s not the point here.)
Lots of us can imagine a brighter more compassionate and prosperous future for the world. But how many can both see it AND build it? Entrepreneurs are unique in their ability to doggedly – and effectively – pursue creating the future they believe in.
To sum up, entrepreneurs get more done, with fewer resources, and more ingenuity than most of us. That’s why the future is theirs to build.
